-To explain how old films influence new Blockbusters
-Politics and social values (audience) influence censorship for example, Korea etc
-How the cinema is now a multiplex, showing multiple blockbusters at one time
-Effects of film piracy
-Special effects drive the cinema = no piracy and make one go to the cinema, the experience and    quality, etc
-Formulaic / repeated ideas  
-Told to enjoy films with special effects through the advertising - these films are only put into the cinema or multiplex cinemas. Cinemas only play blockbusters 

Why do we have special effects in films?
To encourage an audience to go to the cinema as a preference to going online and illegally downloading films.

An event film is a film that entices a large audience. For example, Star Wars 2015. A shared experience of a film, etc. An event film will have advertisement everywhere, for example in McDonalds toys. An event film is part of a franchise, therefore products can be sold further on from the actual film itself. An event film makes even more money from the merchandise.

Fleapit -> independent, local cinema. Not on the outskirts of town attached to a shopping centre.
Multiplex -> large screening of a film at multiple times. Usually found in a shopping centre.