Monday, 19 January 2015

3 stages of film from being made and being produced in the cinema

Stage 1. Production :

  • Making of the film 
  • Not all films that are pitched are made
  • Based on audience trends
  • Budget and actors needed = financing 

Stage 2. Marketing :

  • Advertising; posters, trailers, etc 

Stage 3. Distribution:

  • Sending the film out 
  • Getting it out there

Stage 4. Exhibition :

  • Showing the film 
  • Blockbusters in multiplexes 


Production:

  • Test screenings : a registered research company i.e. Mori can carry out research into audience preferences. This information can be used to shape the final film £500,000
  • Film Lab: is essential for processing the footage converting it to a high resolution 3D digital format, £500,000
  • VFX Studio : a modern visual effects production studio allows you to create all of your CGI sequences and use a virtual backlot is a cheaper alternative to shooting on location £1m 
  • Legal : contracting star appeal factor for your film and securing the rights to a movie franchise protects your investment £1m 

Distribution:

  • Marketing: creating hype for the film to become an event - everything from psoters, trailers, street campaigns, to free online games £250,000
  • Youtube/vimeo : advertise your trailers and allow audiences your films pay to stream in HD £250,000
  • Web Distributer: a web distributer can provide online streaming of your film in HD to prevent illegal piracy i.e. Netflix £1 m
  • Cable/satellite tv : licensing your iflms through a cable or satellite Tv operator for Movie Service captures revenue from the home audience rental market £1m
  • DVD retailer: collect extra revenue from your franchise with Blu ray experience or collectable Box sets £500,000
  • Merchandising : a merchandising compay is responsible for producing toys, lunch boxes, tie-ins etc. Can prove to be a huge way of increasing revenue £2m
  • Distributor: a distributing company can make sure that your film gets to cinemas across the country in a digital format securely and without the threats to quality or piracy £1 m

Exhibition:
  • Multiplex cinemas 

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